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Email jargon explained like a human would explain it. Short answers. Real examples. Zero consultantspeak.
WTF is DMARCbis?
The long-overdue upgrade to the DMARC spec that most email senders have never heard of.
WTF is DMARC?
The protocol that ties SPF and DKIM together and tells mailbox providers what to do when authentication fails.
WTF is SPF?
A DNS record that lists every server allowed to send email for your domain.
WTF is DKIM?
A digital signature baked into your email headers that proves the message wasn't tampered with in transit.
WTF is BIMI?
The standard that puts your brand logo next to your emails in the inbox. Yes, your actual logo.
WTF is Spam Trap?
An email address that exists only to catch people who send to addresses they shouldn't have.
WTF is Feedback Loop?
The system that tells you when someone marks your email as spam. Most senders don't even know it exists.
WTF is Inbox Placement?
Whether your email actually lands in the inbox, the spam folder, or somewhere in between. Delivery rate doesn't tell you this.
WTF is Bounce Rate?
The percentage of your emails that get rejected outright. Hard bounces are permanent. Soft bounces are... complicated.
WTF is Email Warmup?
Gradually building sending reputation on a new IP or domain by starting small and scaling up with real, engaged subscribers.