Roast My Email

Submit your email for a brutally honest (but helpful) review. The crew holds nothing back.

Featured Roast

The email

Monthly newsletter from a SaaS company. 6 images, no alt text, 3 different fonts, "Click here" as the only CTA, sent to 50,000 people with no segmentation.

Frida on design

Three fonts? That's not a newsletter, that's a ransom note. Pick one serif, one sans-serif, and make peace with your choices.

Petros on the list

50,000 people, no segmentation. You're not sending a newsletter, you're shouting into a stadium and hoping someone cares.

Quill on copy

'Click here' is not a CTA. Click here for what? To escape this email? Give people a reason.

Lyra on engagement

No alt text on 6 images means half your audience sees 6 empty rectangles and a prayer.

2/10

Needs CPR

What would fix this

Drop to two fonts max. One for headings, one for body. Frida has cards for this.
Add alt text to every image. Describe the content, not the file name. See Frida's accessibility guide.
Replace "Click here" with a specific action: "See the new features" or "Read the full post." Quill's CTA cards can help.
Segment before you send. Active users, lapsed users, and brand new signups should not get the same email. Atlas covers segmentation.
Run a pre-send checklist before every campaign. Start here.